American Eagle Advertises Underwear on Times Square Video Screens

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Back in April, American Eagle put up a bunch of billboards on Houston Street for its underwear line Aerie, featuring model Cintia Dicker (who's 24 but you wouldn't know it) lounging around, and in one shot, butt out in a thong. Now, Lost City points out on the giant video screens that engulf the store's facade in Times Square, there's some live-action underwear prancing going on.

We hear it goes a little something like this: "They lounge in windows, they bounce friskily from room to room, they smile and walk away from the camera." The videos overlook the tourist-friendly pedestrian plaza, which is often packed full with children and, we presume, American Eagle shoppers who may now be convinced to buy some cotton thongs.
· American Eagle Provides Adult Entertainment for Family Plaza Viewing [Lost City]
· Aerie Wants Everyone on Houston Street to Know It Sells Thongs [Racked NY]