West Side Rag"> clock menu more-arrow no yes

Filed under:

UWS Theory Moved to New Columbus Spot, Helmut Lang Coming Soon

Image via <a href="http://www.westsiderag.com/2011/08/21/upper-west-side-helmut-lang-columbus-avenue-close-to-opening">West Side Rag</a>
Image via West Side Rag

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Last month, we learned that Theory would be moving into the old Lancôme boutique space at 201 Columbus Avenue at 69th Street from its previous home at Columbus and 71st. Yesterday, West Side Rag reported that what was supposed to take a few months has already happened: Theory has now officially relocated.

This also means that the Upper West Side is that much closer to having its very own Helmut Lang, as the brand—owned by Theory—will be moving into the vacant space. The move also reiterates the fact that the two lines like to stay nice and close to each other, as made evident back in March when Helmut Lang and Theyskens Theory set up shop together at 93 and 93.5 Mercer Street.
· Make Way for the Upper West Side's First Helmut Lang
· Theory Moving and Helmut Lang Opening on Columbus Avenue [Racked NY]
· Helmut Lang and Theyskens' Theory Cozy Up on Mercer Street [Racked NY]

Theory

201 Columbus Avenue New York NY