The Shophound"> clock menu more-arrow no yes mobile

Filed under:

Soho's Swatch and Victorinox Close, No One Needs to Buy a Watch

New, 1 comment
Image via <a href="">The Shophound</a>
Image via The Shophound

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The similarities seem endless in this double whammy of store closures: Two Soho watch retailers, Swatch and Victorinox, have recently closed their doors. Both were located very close to each other, occupying different spots on West Broadway and Prince Street (Swatch was at 438 West Broadway and Victorinox at 136 Prince Street). The Shophound noticed the shuttered shops on a sweaty afternoon stroll and snapped a few photos of the locked doors and their near-barren interiors. No word yet on what will replace them, but since West Broadway is the ultimate strip of retail hodgepodge, the possibilities are endless.

Update: It looks like the Victorinox store isn't moving far, as we've been notified that they're simply relocating to 114 Wooster Street and will reopen in November. Turns out that their lease was up on Prince Street, and they've decided to switch things up over on Wooster.
· Two Big Watch Brands Exit SoHo As Victorinox & Swatch Shutter [The Shophound]


438 West Broadway New York NY 10012