clock menu more-arrow no yes mobile

Filed under:

The NBA Store Found a Temporary New Fifth Avenue Home

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Back in February, the NBA store vacated its space on Fifth Avenue, making room for a mega-Zara. Now, Crain's reports that the store has signed on for a temporary new location just four blocks south.

Located at 590 Fifth, the new space is only about a sixth the size of the old flagship, but it occupies two stories, with 20 feet of frontage on Fifth Avenue. Since the NBA has other things to worry about, the shop will be managed and operated by Adidas. And while it's not permanent, it's also not a pop-up—the lease runs for the next two years.
· NBA Store Bouncing Away From Fifth Avenue This Winter [Racked NY]
· Zara Pays $400 Million for a Fifth Avenue Flagship [Racked NY]
· NBA Store scores new (temporary) home [Crain's]

Adidas Sport Performance

610 Broadway, New York, NY 10012 (212) 529-0081 Visit Website

Zara Fifth Avenue

666 Fifth Avenue, New York, NY 10019 212-765-0477 Visit Website

NBA Store

590 Fifth Avenue New York NY