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Located at 590 Fifth, the new space is only about a sixth the size of the old flagship, but it occupies two stories, with 20 feet of frontage on Fifth Avenue. Since the NBA has other things to worry about, the shop will be managed and operated by Adidas. And while it's not permanent, it's also not a pop-up—the lease runs for the next two years.
· NBA Store Bouncing Away From Fifth Avenue This Winter [Racked NY]
· Zara Pays $400 Million for a Fifth Avenue Flagship [Racked NY]
· NBA Store scores new (temporary) home [Crain's]