Born out of boredom with traditional wedding gowns, new bridal boutique Stone Fox Bride will open up inside the Crate&Barrel building at 611 Broadway on October 1. Founder Molly Guy tells WWD that all of her cool, foxy friends ended up "looking like Vanna White" on their wedding days, so she set forth to create an entirely new world of bridal wear. She'll partly achieve this by decorating her shop with felt antlers, taxidermy, and jars of local herbs, and the rest of the cool factor will come from serving up gowns by Darryl Kerrigan, Eugenia Kim, Lindsey Thornburg and Anna Sheffield.
The shop will be open three days a week to the public and three days by appointment, and Guy will not only find you a gown—she'll also link you up with yoga studios, holistic doctors, acupuncturists, and astrologists. She explains how some of the inspiration came from her own wedding: "We had a big luncheon that was modeled after my nana's Sunday brunches. We were married by our rabbi, who also sometimes performs as a drag queen. My husband sang a Nick Cave song, we were barefoot and everyone just hung out."
· Stone Fox Bride Aims to Carve a Niche [WWD]
· Stone Fox Bride [Official Site]