The city of New York is stepping up its style game, revamping its online shop and releasing a series of limited-edition graphic t-shirts that look suspiciously like something you'd find at Urban Outfitters. All five boroughs are represented, and the shop even makes up for Nike's recent Staten Island snub by giving the neglected borough what's arguably the most interesting design. There's also an all-city tee with a graffiti-ish look to it and a series of FDNY and NYPD shirts that feel a bit more Ed Hardy, but the line's target demographic should be clear from NYC's choice of models.
Please direct your attention to the gentleman on the right. Sure, he's wearing a Staten Island shirt, but that mustache is pure Bedford Avenue.
· NYC Edges Into Streetwear Game [Animal New York]
· Nike's Borough-Themed Sneakers Include Harlem, Snub Staten Island [Racked NY]
· NYC Shop [Official Site]