Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
From 11am to 7pm today, Nike will celebrate the launch of its "Boro" collection with an ice cream truck parked in front of the brand's 21 Mercer Street location. Look, there are worse ways to spend a summer Friday than eating ice cream while watching irate locals try to argue basic NYC geography with a bunch of bored sneaker store employees.
· Nike Releases Annoying NYC “Boro” Shoes [Buzzfeed]
· Spot the Problem(s) With These Borough-Themed Nike Sneaks [Curbed NY]