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Tory Burch isn't the only brand opening a New York store on Fashion's Night Out. On September 8, while uptown girls will be eyeballing the technicolor wedges at Burch's Madison Avenue flagship, downtown types will be checking out leather motorcycle jackets at the brand-new Surface to Air in Soho. One jacket in particular should stand out: It's the version the French creative collective designed for Kid Cudi, who wears it in a video he's launching that very night.
Surface to Air has maintained a local following for a while now via stockists like Oak and Gargyle as well as Barneys and Bloomingdale's. Of the French labels invading Manhattan this fall, it's probably the most ambitious. The incoming store might only be their third, but that's because founder Jérémie Rozan and his cohort are too busy designing clothes, coming up with ad campaigns, producing music videos and gallery shows, and managing a restaurant and nightclub in Brazil. (And people think hipsters are lazy!) The Times suspects the new space, at 27 Mercer between Grand and Canal, will resemble the minimalist, vaguely bunker-esque flagship in Paris, which opened last year.
· Surface to Air Comes to New York [NYT]
· Surface to Air Flagship Shop Surfaces in Paris [In Transit]
· Surface to Air [Official Site]