Inside Frye's Rough and Tough Spring Street Flagship

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Grid View

Expand

The first-ever Frye flagship opens up today in Soho on 113 Spring Street, and is stocked with more leather goods than you ever thought possible to fit inside just one store. The 6,000-square-foot shop has quite the Western feel, with its exposed brick, plethora of old-timey fans, reclaimed barn doors, and shoes displayed on supple walnut wood. They also do boot tattooing there, which is about as legit as you can get.

Here's the deal with that: Customers who purchase boots in store, or who bring in their own pair of Fryes, can have them hot stamped. The store contains designated specialty areas, like the Service Bar, High Craft, and Raw Room, which are where Frye's iconic products, artists collabs, and handbags will be displayed. There's also a lounge inside, so while your boots are getting branded like a cow you have somewhere to hang out and relax. On another note, they're currently seeking LEED certification from the U.S. Green Building Council, which is the reason (well, one of) for those reclaimed furniture pieces scattered throughout.
· Just What Soho Needs: Three New Shoe Stores [Racked NY]
· Spring Street in Soho Is About to Get Frye'd [Racked NY]
· Frye [Official Site]