clock menu more-arrow no yes mobile

Filed under:

Pricey Denim

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The WSJ took to investigating why some jeans manage to cost over 3 bills. Particularly interesting were some stats on True Religion's Super T jean, which costs $50 to make, wholesales at $152, and retails at $335. The story goes on to explain the factors that contribute to the final price, but one quote from Jeff Lubell, True Religion's founder, chairman, and chief executive, sticks out. Here, Lubell compares the brand's Phantom jean with his sweet ride: "The Phantom is my Ferrari 458 Italia. It's the newest, hottest baby of mine." So there you have it. [WSJ]