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Inside Uniqlo's High Line Roller Rink Cubes

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Now that we've discussed roller skating opportunities at the Uniqlo-sponsored High Line rink, let's move on to the retail aspect. The Japanese fast-fashion brand is using the rink to kick off their new "Made for All" campaign, introducing themselves to new customers via two glowing white cube-shaped pop-up shops that sit to the left of the skating area as you walk in.

Right now, one cube is stocked with Uniqlo's signature inexpensive cashmere sweaters, while the other is full of t-shirts, many of them starring Mickey Mouse. As the summer continues, the merchandise will rotate. Expect to see light down jackets, Heattech innerwear, and more tees among the incoming products.
· Kids, Skaters, and Susan Sarandon Launch Uniqlo's High Line Rink [Racked NY]
· The Uniqlo Roller Rink Is Slowly Coming Together [Racked NY]
· Uniqlo Is Sponsoring a Roller Rink Below the High Line [Racked NY]

Uniqlo - Soho

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