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After In God We Trust closed its Lower East Side location, founder Shana Tabor considered opening in one of two places: The West Village or Bedford Avenue in Williamsburg. She already had an outpost of her mini-chain on Wythe Avenue and a flagship in Greenpoint, but Bedford won out. Now, the Wythe shop is closed, and In God We Trust is operating out of 129 Bedford, which used to be the home of sweet little womenswear boutique Sir.
If you've ever been inside an In God We Trust, the Bedford location will look familiar. Tabor has a pretty distinct vision: Sort of bookish, sort of '70s-inspired, and very Wes Anderson. Standout features in the new shop include a brightly-painted patchwork floor and a series of built-out wooden boxes, which hold the clothes instead of fixed racks. It's not a big shop, but it does take up two rooms, leaving enough space for both the men's and women's collections to be fairly well represented. You'll also find the brand's signature delicate but salty jewelry (they're the people behind the "Best Fuckin’ Friends" locket) and a ton of Leather Satchel Company bags.
· The Lower East Side Loses In God We Trust [Racked NY]
· In God We Trust [Official Site]