New York Knick Amar'e Stoudemire Is Launching a Fashion Site

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Friend to Anna Wintour, frequenter of Fashion Week, and collaboration partner with Rachel Roy, the Knicks' Amar'e Stoudemire is about to get his giant basketball hands on even more fashion-related stuff with the launch of a new sports and fashion website. The Post reports that Stoudemire is working out a deal to launch his own site at Big Lead Sports.com, a sports blog (obviously) that's been around for five years and sees about 17 million views a day.

There's no real details on what the fashion content might be (one-on-ones with Wintour! Locker room-themed fashion spreads!), but for sports content, Stoudemire is expected to boost interest in fantasy basketball, which is apparently dim in comparison to fantasy football and baseball. He also says the site will be educational: "From fantasy basketball, it's a great way for you to learn math without you even knowing it."
· Stoudemire launches sports, fashion site [NY Post]
· Big Lead Sports [Official Site]