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Print-happy boho-label Callalilai will sadly close the doors of its fourth outpost in Soho next month. The boutique, located on the stretch of Broadway between Spring and Broome, is going out with a bang, however—offering up to 70% off on "almost everything". A call to the store revealed that the closing will take place sometime during the second week of August. Slight relief for fans of the super-feminine label by Japanese designer Hogo Natsuwa: The three other locations—Boerum Hill, Nolita and the Union Square flagship—aren't going anywhere.
· Callalilai [Official Site]