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A few months ago, we learned that Finnish clothing and housewares brand Marimekko would be opening its flagship store in the Flatiron District's Toy Building this fall. Now, the company has announced its presence with a colorful plywood display of bright graphic prints, including a big yellow taxi.
To inform unfamiliar customers, the brand has posted information on one of the sets of doors: "Marimekko, established in 1951, is a Finnish textile and clothing design company renowned for its original prints and colors." If this is just the scaffolding, we can't wait to see what the actual store looks like in the fall.—Alexa Gordon
· Marimekko's Flatiron Flagship to Share Address with Eataly [Racked NY]
· Ain't No Party Like a Marimekko Party: Finns Invade Crate & Barrel [Racked NY]
· Marimekko Will Launch its US E-Commerce Site this Summer [Racked]