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Robert Lopez of the brand L.E.S. Clothing Co. has become notorious for being extremely sue happy, as he's battled with the Gap, Urban Outfitters, J.Crew, and Aeropostale when they've attempted to use the words "Lower East Side" on their clothing in any way.
So what better way to really show 'em who's boss than by painting two giant murals in your namesake neighborhood? Bowery Boogie has a few shots from Lopez's downtown mega-ads that were painted by street artist Chico. The one above is on 12th Street and Avenue C, and there's another that reads "Loyalty Equals Strength" on Clinton Street and Henry Street. If there was any doubt on how seriously Lopez takes his trademark, there's not anymore.
· Lower East Side Clothing Co. Teams up with Chico for Murals [Bowery Boogie]
· Lawsuits [Racked NY]