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Rapper Soulja Boy has so much swag that he named his new EP after LVMH Chairman and CEO Bernard Arnault. (It's actually called the "Bernard Arnault EP.") Our sister site rattled off some of the poetic lyrics that make up the song "Louis Vuitton," and WWD notes that in it, Soulja says or references Louis Vuitton 63 times. But what's even more ridiculous is the idea that someone at WWD may have sat there and counted them all. [WWD via Racked National]