clock menu more-arrow no yes

Filed under:

Soulja Boy Tells 'Em About His LV

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Rapper Soulja Boy has so much swag that he named his new EP after LVMH Chairman and CEO Bernard Arnault. (It's actually called the "Bernard Arnault EP.") Our sister site rattled off some of the poetic lyrics that make up the song "Louis Vuitton," and WWD notes that in it, Soulja says or references Louis Vuitton 63 times. But what's even more ridiculous is the idea that someone at WWD may have sat there and counted them all. [WWD via Racked National]