This Details Exec Plays Decorator with the Help of Area ID

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Image via WCities

David Hamilton, the Senior Executive Director of Advertising at Details, is all about helping people navigate NYC. The men's magazine recently launched Details Finder, a city guide and social network, as well as The Details Guild, an initiative that sets up progressive art exhibits in public spaces with the help of the Whitney Museum. Hamilton himself recently set up shop in Connecticut, and he's been having the time of his life playing the role of interior decorator via this Nolita store.

We closed on a thoroughly 70's (think The Ice Storm) house in Connecticut last month, and it is my new project. I live in the West Village and always shop downtown, but the selection of 20th century items at Area ID is perfect for our new place. I recently picked up a few key items including the Bernard Rohne c. 1970 coffee table, which will act as the centerpiece of our living room. The ceramic table lamps in primary colors will make us feel like we're living the sexual revolution all over again. Even in prim and proper Litchfield County.

· Area ID [Official Site]
· Details Finder [Official Site]

Area ID

262 Elizabeth Street, New York, NY 10012