Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Over the weekend, 4 Prince Street on the Lower East Side had not just one, but two, boutique openings: Bellaritta and sneaker brand SUPRA. The side-by-side shops occupy dual storefronts, moving in where Luscious NYC and Fresh Prince used to be.
Bowery Boogie describes Bellaritta as a "new boutique specializing in women's wear," but it's pretty unclear what women's wears they stock, as their Facebook is in its infancy and a website seems to be MIA. What we do know: The clothes and mannequins arrived on Friday, and there's now a bright pink flag flapping in the breeze outside. As for SUPRA, its official opening date was on Saturday, and to celebrate, there was an inaugural sale of the limited-edition "NYC Vaider" high-tops. If we have to place bets out of the two, we'd say that SUPRA might have the strongest fighting chance in the neighborhood with perhaps the fastest retail turning rate known to man.
· Bellaritta and SUPRA NYC Take Over at 4 Prince Street [Bowery Boogie]
· SUPRA [Official Site]
· Fresh Prince and Luscious NYC Call It Quits on the Bowery [Racked NY]