Cosabella's Flagship Will Be Decorated with Celebrity Underwear

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Soho's about to get a lot more Cosabella. The lingerie brand will soon open its first New York City store at 220 Lafayette, just up the street from La Esquina. Set to launch August 1st, the space will combine Cosabella's retail and showroom operations with a store up front, wholesale in the middle, and private VIP fitting rooms for celebrities in back.

Renderings on WWD show off utilitarian features—red brick walls, a cement floor—gussied up with luxe touches like leather ottomans and mirrored armoires. Fame is definitely a big theme: In addition to the celebrity fitting rooms, the store will showcase its well-known clients with a wall of "autographed photos and favorite underwear items" from notables like Jessica Alba, Sarah Jessica Parker, Cher, Paula Abdul, and Scarlett Johansson.
· Cosabella to Open First New York Store [WWD, subscription req'd]
· Cosabella [Official Site]