Zappos's new ad campaign features everyday women doing everyday things, except they're doing them naked. The ads were shot in Manhattan, in places like the West Village and Park Avenue, and the women are just (literally) hanging out: jogging, hailing cabs, playing frisbee, and riding Vespas. The censor-barred images will begin appearing in magazines like Cosmopolitan, Lucky, InStyle and Harper's Bazaar in August.
And ads are interactive, but not in a creepy way—they come with built-in QR codes. The Times reports: "When scanned by a smartphone, the codes will take the phone user to a mobile site featuring fictional videos of what happens to the naked women in the ads. Users can also select outfits for the model to wear and can enter the Zappos mobile site to buy the items on the smartphone." And don't worry ladies, by the end of the July, Zappos will be introducing a male model into the mix.
· From Zappos, an Unadorned Approach [New York Times]
· Ladies Get Naked in Public for New Zappos Campaign [Adweek]