clock menu more-arrow no yes

Filed under:

Raised by Wolves Opens on Greenpoint's Franklin Street

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Franklin Street in Greenpoint might be a little out of the way, but it's rapidly becoming one of the best shopping stretches in the city. Joining well-edited and affordable stores like Dalaga and Alter is Raised by Wolves, a brand-new boutique carrying clothing for men and women from Bethany and Max Vogel. The two share an artistic pedigree—Bethany worked as a creative director for a fashion brand, while Venezuela-born Max is an art director—and a 14-month-old daughter, Olive, who was born exactly one year to the day before they signed the lease on the space. (Her birthday is engraved in the reclaimed wood floors.)

Max and Bethany initially planned to open on the Lower East Side, but having the baby changed their finances, forcing them to look elsewhere. Greenpoint actually seems like a better location for their democratically-priced, carefully-assembled collection, which draws from fairly well-known brands like Free People, Sophomore, and Penfield as well as more obscure companies like France's K-Way jackets ($58) and Zig Zag shoes (cute and simple for guys at $24.) This season's neutral-and-neon trend plays out in ethically-sourced Sixter scarves (handmade in Mexico, $52) and standout Mochila bags, which are hand-woven by Venezuelan tribeswomen (one runs $298, another $175.)

The space is light and open—almost the opposite of a wolf lair. The name, Bethany and Max explain, is meant to evoke pop-culture outcasts like Iggy Pop, Patti Smith, and Mike Tyson, whose faces appear on pins and t-shirts around the store. Bethany also says that she's always been obsessed with wolves and has owned two Siberian huskies: "I think I just needed that wolfy face in my life."
· RBWNYC [Official Site]

Raised By Wolves

174 Franklin Street, Brooklyn, NY 11222 212-291-5256 Visit Website

Alter

140 Franklin Street, Brooklyn, NY 11222 718 349 0203 Visit Website