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Serious Discounts on Investment Baubles at Mimi So

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If the stern-faced doorman in the lobby isn't enough of an indication, the tall, dapper and quietly intimidating security guard upstairs makes the case that the Mimi So sale isn't just any regular jewelry sale. It's a fine jewelry sale, offering 40% to 70% off of thoughtful and delicate precious metal and stone pieces. Think serious sparklies made from 18 carat gold, platinum, diamonds, coral, black jade, tons of sapphires, rubies and more with the average sale price of about $1000. No wonder security is so tight.

When you think investment pieces, what first comes to mind? Well, engagement rings and wedding rings, of course. Selections from the wedding line are marked from 50% to 70% off. That means it's actually possible to purchase both an engagement ring and a wedding band for under five thousand dollars. In the age of Kim Kardashian, that's a pretty big deal. For instance, a 1.56 carat multi-oval diamond wedding band is $2920 (60% off of $7300) and the popular antique eternity band with .5 carats in diamonds is $1300 (at 50% off of $2600). Hello.

While we're on the subject of weddings: For the engaged ladies looking for groom's gifts, there are a few diamond and gold cufflink styles. The pricing ranges from $1120 (60% off of $2800) for an architectural gold set with pave detail to $2880 (70% off of $9600) for a diamond encrusted blingtastic number.

Otherwise, there is a plethora of jewelry porn to eyeball at the sale—from striking statement rings made of quartz, citrine, ruby and diamonds to a pair of mah-jor black diamond and pave hoop earrings ($6400 at 60% off of $16,000). The sale runs until 7pm tonight, so think fast and check your credit line if you plan on stopping in.
· Dealfeed: Mimi So [Racked NY]
· PHOTO, DETAILS: Kim Kardashian's 20.5 Carat Engagement Ring [Racked]
· Mimi So [Official Site]