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Photo Thievery

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Not only has Bluefly's new eyewear site borrowed the idea of selling glasses online for under $100 from start-up Warby Parker, but it looks like they borrowed some of Warby Parker's product shots, too. Compare the "Virtual Try-On" page of Eyefly's Charing Cross Road glasses with the product page for Warby Parker's Miles glasses: Same model, same pucker, same yellow shirt and bowler hat. This is bad, but it gets worse: Warby Parker has the same one-for-one philosophy as Tom's shoes, donating a pair of glasses for every pair they sell. Bluefly? Not so much. This is like the Aldo scandal all over again. [Racked National]