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Kelly Osbourne Shoots Another Semi-Ridiculous Ad for Material Girl

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Image via WWD
The last campaign for Material Girl—which, if you're not familiar with the line because you're not a preteen, is Madonna's Macy's-exclusive brand—featured Kelly Osbourne and Madonna's daughter Lola posing inside of East Village dives Mars Bar and Lit Lounge. This time around, the campaign seems to be sans Lola, and features Osbourne hanging around New York neighborhoods like the West Village, Soho, Times Square, Washington Square Park, and randomly, at the Top of the Rock.

WWD reports that the tag line for the campaign is "MG+NYC," and that the ads will be featured in the September issues of Cosmopolitan, Nylon, Seventeen, Teen Vogue, and others of the same caliber. Also, a giant Times Square billboard and the Macy's Jumbotron will bear the photos, so there will officially be no escaping this campaign if you're anywhere in Midtown.
· Material Girl Taps Kelly Osbourne [WWD]
· "Lola" and Kelly Osbourne Walk Into A Bar, Shoot a Campaign [Racked NY]

Macy's

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