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Pride Week may have officially ended this past weekend, but the passing of the Same-Sex Marriage Law on Friday night means that Pride Week is getting its second wind. In celebration, a slew of West Village stores have covered their storefronts in rainbow flags, but a few have gone further, theming their whole window displays around the gay marriage struggle. These are the Rainbow Windows.
Walking down Bleecker? You're about to be hit one...two...three times with Marc Jacobs's mantra this season: "Love is Love." All of his boutiques sport the saying, scribbled with conviction as if someone is doodling about a crush in the back of their high school notebook.
At Marc by Marc Women's, don't miss the rollerderby-themed mannequins in denim short-shorts and vibrant knee-highs. The cheapie summer product being pushed here is a beach towel emblazoned with the American flag. Perhaps a New York State flag would sell better this week.
Just down the block at Marc by Marc Men's, MJ is showing off his $1.50 condoms and branded tighty-whities. But all this looks totally amateur when you compare it to the full-blown same-sex mannequin wedding that took place in the MJ windows back in May.
· Marc Jacobs Rearranges His West Village Stores [Racked NY]
· Marc Jacobs Celebrates Marriage Equality with a Mannequin Wedding [Racked NY]