clock menu more-arrow no yes mobile

Filed under:

Rag & Bone Loves You and You and Your Bikes

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Pride Week may have officially ended this past weekend, but the passing of the Same-Sex Marriage Law on Friday night means that Pride Week is getting its second wind. In celebration, a slew of West Village stores have covered their storefronts in rainbow flags, but a few have gone further, theming their whole window displays around the gay marriage struggle. These are the Rainbow Windows.

Way way back in 2008, Rag & Bone went rogue and jogged around the corner from Bleecker Street to the famously gay stretch of Christopher Street to open their very first NYC location. It's typically a totally understated gem of a space—that is, until they celebrated Pride Week in their own way by stringing a rainbow of denim across the front windows.

Paired with the pro-equality message is one of bicycle advocacy, as the rainbow is joined by bike parts, themselves adorned with colorful accessories. The windows are quite well merchandised: The clothing and shoes still remain the focal point amidst their vibrant surroundings.
· Rag & Bone Strikes Back Against Lady Gaga's Supreme Ads [Racked NY]
· Rag & Bone's Rocket Man Chases Graffiti Off Elizabeth Street [Racked NY]

Rag & Bone

160 Court St, Brooklyn, NY 718-522-6758 Visit Website