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Jay-Z's clothing line Rocawear wants a new image, so on Monday the brand will be opening a Nolita pop-up. This isn't one of those pop-ups where you can actually buy things, though: The store, at 201 Mulberry, will "serve as a brand showcase" where fans and VIPs can tape videos about how much they love Rocawear. The idea is to expand beyond the urban market. A company rep rhetorically asks WWD, "Who would have expected that our competition would now be Abercrombie & Fitch and Hollister and Aéropostale?" [WWD]