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The Lomography Gallery Store Reopens with a Sardine Can Camera

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Who uses real cameras anymore? We're talking ones that require rolls of film, processing and?horror of horrors?maybe even AA batteries. The answer to this is a lot of people, as evidenced by the reopening party of the Lomography Gallery Store last night, which stayed packed with eager amateur photogs through the night.

Lomography, which focuses on plastic cameras (think of the Hipstamatic iPhone app as a real camera), renovated this one NYC store of theirs to be open with a better traffic flow and increased display nooks for the fragile cameras and films. The rear of the store is still dedicated to apparel and Lomo accessories, but it doesn't feel so dark and unloved as before.

But that's not all! There was more to celebrate than just the store's shiny new look; Lomography debuted a whole new camera, La Sardina.

La Sardina is exactly what the name suggests?a camera designed with a compact sardine can as inspiration. There's a few different marine-themed designs to choose from, but they all feature a 22mm wide-angle lens. The camera alone is $59, add on the flash with three intensity levels and gels and the total is a round $100.

Of course Lomo didn't dare touch their most iconic store feature: the 35,000 photographs plastered on the walls, making it North America’s largest "LomoWall."

If you're curious to see just why these plastic cameras have such a cult following, check out our photos shot during Fashion Week S/S 2010, using a Diana Mini+ with flash. Hamish Bowles was very much a fan.
· Parting Shots from Fashion Week [Racked NY]
· Lomography Gallery Store NYC [Official Site]