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Apple's Fifth Avenue Flagship to Temporarily Lose Its Cube

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Image via <a href="">euthman</a>/Flickr
Image via euthman/Flickr

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For renovation-related reasons, the trademarked, giant cube that serves as the unmistakable entrance for the Apple store on Fifth Avenue is going to be temporarily dismantled and then rebuilt. And all of that is apparently going to cost $6,661,050. According to the work permits, while the cube is down, construction to the building will include "removing protective bollards, installing new pavers around the cube’s perimeter, and removing and reinstalling surrounding water drains."

All of that hardly seems worth an almost $7 million price tag, especially since there seems to be no apparent damage to the store. Maybe they want to rebuild the cube as bulletproof, after the attack to the UWS store last month.
· Bill For Rebuilding Apple Glass Cube: $6,661,050 [The Shophound]
· Work Begins To Replace Fifth Avenue Glass Cube []


767 Fifth Avenue New York NY 10153