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Just when you thought there wasn't anywhere to go in the crowded premium denim market, 3x1 Made Here has opened up shop in Soho. The boutique/factory/gallery space is the mastermind of Scott Morrison, the man who ushered $200+ jeans into the market with Paper, Denim & Cloth and Earnest Sewn. (The name comes from "3 by 1" RHT—right hand twill—which is the standard weaving construction for denim.) From its home on Mercer Street, 3x1 Made Here works in a few ways. Denim aficionados can snag limited edition styles—which are produced in runs of eight to 24—for $350 to $495 for guys and $265 and up for the ladies. There is also a made-to-order denim option, which ranges from $575 to $775. Finally, the very deep pocketed denim devotees can work directly with Morrison to select from 60 selvedge denims to create their own bespoke pair—starting at $1200 a pair.
But the really unique concept is that the shop/gallery also features a glass-enclosed, on-site factory where you can watch the designers, patternmakers, sewers and cutters in action making the pieces. We like how Morrison describes it: "It's like Santa's workshop."
· Is This the Coolest Store in NYC? It Has a Factory Inside [Refinery 29]
· 3x1 Made Here [Official Site]