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New York was the penultimate stop on the How Do You Do cross-country road trip sponsored by Keds. The brand drove what is essentially a giant mobile shoe box onto the South Plaza of Union Square yesterday to encourage students and onlookers to get involved with their communities through the arts and service. Fittingly, Keds chose Free Arts NYC as their partner charity for this leg of the trip.
If you didn't get a chance to part take in yesterday's festivities, here's a quick rundown. On view inside the 'shoe box' were limited edition styles designed specifically for New York City and the opportunity to design your own Keds via touch screen kiosks. Outside, artists created an eight-foot mural inspired by tweets received from residents. Local bands like Hooray for Earth, The Step Kids and Tiny Victories performed throughout the day and there was even a mini fashion show with a blue carpet—the Keds signature color. We love it when a brand inspires the public to engage their community by giving back.—Benjamin Liong Setiawan
· Keds How Do You Do [Official Site]
· Free Arts NYC [Official Site]