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Why go to the beach when Tommy Hilfiger has brought an 800-square-foot vacation home to the middle of the Meatpacking District? Right in the heart of MePa at the corner of Little West 12th Street and Ninth Avenue sits Prep World, a pop-up of Hamptons-esque items complete with a lounge chair, picnic table, stacked patches of lush green grass, and even a dog house for Morgan, the Hilfiger's family dog. Inside, cutely curated prepster tees, sitting ducks, and so much more brighten up the store. Our sister site Racked National has the scoop on the merchandise. The store opens to the public this morning.—Jena Glick
· Get the Look Online: Tommy Hilfiger's Prep World Pop-Up Store [Racked National]
· Summer at Tommy Hilfiger's pop-up house [Racked NY]
· A Cottage, So Preppy, Pops Up for Hilfiger [NYT]