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This morning, we headed over to Bloomingdale's for the dramatic unveiling of their new windows, all done up fancy thanks to Polaroid, company creative director Lady Gaga, and Polaroid's neat, new little GL10 printer, the first product to be launched from their Grey Label. (Dear FTC: They gave us one for free. They also gave us two cups of coffee, an orange juice, and a couple of blueberry scones.)
Listening to the new Lady Gaga CD front to back at 9am while we waited was no easy feat, but the chance to play around in the Polaroid window display was the light at the end of the tunnel. Five out of the six windows along Lexington Avenue feature Lady Gaga-esque mannequins (sans facial prosthetics), but the sixth window is the doozy. If you position yourself just so by standing in a square on the sidewalk that bears the Polariod logo, your image will be snapped. Within 45 seconds, it will be uploaded to a screen inside the window for all of Midtown to see—no photo-shaking required.
The GL10 printer is available at Bloomingdale's starting right now and will also be available on HSN tomorrow. (Costco, though, doesn't get it until June 20.) The days of looking so cool with a Polaroid camera hanging from your neck are long gone, but the thing that makes the new printer so clever is that you can sync it to your smartphone via Bluetooth or through the Polaroid app. Not to mention that your image can live in infamy inside of Bloomingdale's for roughly two minutes. Ladies and gentlemen, welcome to the future.
· Polaroid's New Creative Director Reveals Her Business Card [Racked NY]
· Lady Gaga Somehow Becomes Creative Director of Polaroid [Racked NY]
· Grey Label [Polaroid]