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Arriving on Thursday, May 26: Topshop's secret pop-up shop, nestled right inside the store on Broadway. The hidden area will host boutique-collab items from Pamela Love, Nasir Mazhar, Meadham Kirchhoff, and Ann-Sofie Back, which is great and all, but the best part is that you enter the shop through a secret door. Here's a hint: Be on the lookout for a florist in the corner.
Head buyer for Topshop Madelaine Evans says: "It’s a great opportunity for the designers we collaborate with to produce something unusual that they’ve not done before, and also a chance for our in-house design team to let their imaginations run riot." The way we see it, this is win-win: The secret room will not only break up your shopping monotony—it'll also let you shop the coveted collaboration items in peace, away from those who aren't in the know.
· Topshop launches secret pop-up store-in-store [myfashionlife]
· Topshop [Official Site]