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Last week's Christian Louboutin sale madness proved that the public hasn't lost its appetite for those red-soled heels. But as Liz Jones points out in the Daily Mail, mass appeal can be bad news for a brand—just look at Burberry, which has spent years trying to overcome its reputation as the brand of choice for England's C- and D-list celebrities. Jones thinks Louboutin has jacked up its prices as a way to stay upscale, but that doesn't stop her from hopping on the bandwagon—she winds up buying a pair for £895, or nearly $1500, though she later writes that she plans to return them. [Daily Mail]