clock menu more-arrow no yes mobile

Filed under:

Kiehl's Got a Motorcycle for Its 160th Birthday

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Don't call it a midlife crisis, but Kiehl's is celebrating its 160th birthday with a motorcycle once owned by Steve McQueen. The bike—a 1934 Indian "Suicide Shift" Scout—is parked in the middle of Kiehl's Third Avenue flagship, where it doubles as a photo booth. Through August 31, interested shoppers can climb aboard to take pictures, with one set going to Kiehl's photo wall and the other going straight to Facebook.

This isn't the first time a piece of heavy equipment has wound up inside the Kiehl's store. Owner Aaron Morse started stocking the space with vintage choppers in the late 1970s, figuring it would give guys something to look at while their significant others shopped. At one point, he even found room for a plane. Loving bikes seems crucial to the brand—current president Chris Salgardo says he's been riding since he was 14.

The motorcycle is just one element in the store's birthday celebration, which also includes a retrospective of Kiehl's history. A timeline along one wall explains the brand's origins starting in 1851, when the Brunswick Apotheke opened on the location where Kiehl's stands now. (John Kiehl bought the shop and changed the name in 1894.)

If you prefer your information in multimedia form, you can watch short videos starring celebrities like Julianne Moore and Adrien Grenier. And if you'd rather participate in history via your credit card, you can pick up one of three limited-edition bottles of Kiehl's classic Creme de Corps lotion.
· Kiehl's Pres on Harleys, Beard Maintenance [Fashion Week Daily]
· Kiehl's [Official Site]


109 3rd Avenue, New York, NY 10003 (212) 677-3171 Visit Website