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Critical Shopping

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In this week's edition, Jon Caramanica headed to Gap on Fifth Avenue. After reminiscing about Gap's glory days in the nineties ("So what if you ended up at a party wearing the same long-sleeve polo or chambray shirt as your best friend, or as the shortstop on the junior varsity baseball team, or as that guy's dad?") Caramanica actually found a polo shirt that made him feel like a model—"a catalog model, but still." But let's not get ahead of ourselves: He also noticed that "a sale rack held dozens of a deep blue button-up shirt with floral blobs that even the style-immune hadn't been persuaded to buy. Not every hustle works." [NYT]