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MAO PR's Creative Director Gets Gothic in the East Village

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Storefront via Gothic Renaissance, gargoyle via The Weblicist

Roger Padilha, Creative Director of MAO PR, grew up in New York hitting up stores around the city that catered to goth culture. While their doors have closed, their aesthetic still lives on—if you're prepared to spend a small fortune, Gareth Pugh's runway looks will be a good fit. But if you're looking for something a little more affordable, take a cue from Roger's favorite East Village shop. Knuckle gloves, anyone?—Yale Breslin

My favorite obscure store is Gothic Renaissance at Fourth Avenue and 12th Street. I once bought the coolest three-zip knee-high boots for $100. People always assume that they are either Raf Simons or Rick Owens. I also get amazing knuckle gloves, Manic Panic hair dye, and amazing cross rings there.
I guess once a goth, always a goth, and as a young kid in NYC, I was a total goth. There were stores like Flip on 8th Street and Unique on Broadway that sold the most amazing clothes, pretty much always in black. Twenty years later, that aesthetic is still seen on the runways of McQueen, Ann Demeulemeester, and Gareth Pugh. All have been influenced by the original goth stores of NYC and London and Gothic Renaissance reminds me of this spirit. So 20 years later I have the same wardrobe....albeit a bit more polished."
· Gothic Renaissance [Official Site]
· MAO Public Relations [Official Site]

Gothic Renaissance

108 4th Avenue, New York NY 10003