clock menu more-arrow no yes mobile

Filed under:

Duane Reade's Neon Sign Throws in the Towel

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Looks like the battle between Duane Reade's "disco sign" and the Upper West Side has finally come to a close. On Friday night, two days before the scheduled protest, Duane Reade caved and took the flashing sign down, to the relief of UWS residents, particularly one woman, who said the neighborhood "went from a very serene environment to like being in a club." While serene isn't quite the word we'd use for that strip of Broadway, we'd have to agree that the sign best belongs in Times Square, which reportedly, is where it may be headed.
· Duane Concedes To UWS, Will Remove Disco Sign [Gothamist]
· Upper West Siders Protest Non-Stop Neon at Duane Reade [Racked NY]

Duane Reade

72nd Street and Broadway, New York NY