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Macy's might pour money and attention onto its Herald Square flagship, but a borough away, the chain's Downtown Brooklyn outpost has been suffering for years from a lack of upkeep. Now that Fulton Mall has started to attract attention from brands like H&M and Aeropostale, though, it looks like the brand is finally planning to clean up its act.
It helps that they got a powerful nudge from the city. According to the Brooklyn Paper, Brooklyn Borough President Marty Markowitz and the Downtown Brooklyn Partnership "held an intervention," pointing out to Macy's leadership that the Brooklyn store needed some serious help. (Why Macy's needed someone to tell them that their store was covered in mold is a question for another day.)
Last week, the city and Macy's held a press conference announcing that artist Steve Powers, along with twelve other local artists, will paint a mural on the store's eyesore of a parking garage. The color scheme has yet to be determined—it sounds like they'll be asking for local input on that—but the design will include "community catchphrases" painted on the building's façades. The brand has fixed things up inside their store, too, adding new signs and awnings, replacing the lighting and carpeting, and restoring the window displays, which used to be hidden by posters.
· Macy's to spruce up Fulton Mall flagship — finally [Brooklyn Paper]
· Steve Powers [Official Site]
· All Fulton Mall coverage [Racked NY]