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Puma's Environmental Impact, in Dollars

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Ever wonder what the environmental footprint of a brand like (oh, say) Puma might be? At a recent press conference, the company released some figures: "Jochen Zeitz, chairman and chief executive of Puma and chief sustainability officer of PPR, said that Puma had calculated that its impact on the environment during 2010 in monetary values represented a cost of 94.4 million euros, or $133 million at current exchange, in terms of the green house gases emitted and water consumed through Puma's operations and supply chain." [WWD, subscription req'd]