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Allegra Hicks Gets Lost in This Massive Midtown Ribbon Superstore

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some of the city's shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic island (and beyond) that we might not all know about. Cue The Beatles: We're about to get a little help from our friends.

Image via Liquid Sky Arts

Once heralded by Vogue as the "queen of caftans", London-based designer Allegra Hicks has built a steady following for her ready-to-wear and beach-inspired collections. She's no stranger to the streets of New York City though. Through her adventures, she has discovered a ribbon and bow emporium which, according to Hicks, is a simple slice of heaven. Tinsel Trading Company is the name and if you follow her suggestion, leave yourself a few hours to get lost and the same time.

"Tinsel Trading Company is a truly fabulous shop. Even if you are in a moment without inspiration, you can easily become inspired by the beautiful ribbons, vintage metallic bows, silk flowers, and delicate corsages. I love the vintage flowers with their metallic threads...especially the copper ones. The vintage glass buttons are interesting and so are the miscellaneous trims. They also carry a collection of yarn from the simplistic to the is pure heaven. Give yourself a couple of hours to get inspired and lost in a world of absolute beauty. You can—hands down—find the most beautiful items at Tinsel Trading Company." —Yale Breslin

· Tinsel Trading Company [Official Site]
· Allegra Hicks [Official Site]

Tinsel Trading Company

1 W 37th Street, New York NY 10018