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Joe Fresh to Flatiron, Anthropologie to the Upper East Side

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Let's wrap up the week with two major items of the Storecasting variety. Item the first: Canadian retailer Joe Fresh, which famously got its start selling clothing in supermarkets up north, has signed a lease for 110 Fifth Avenue in the Flatiron District. The building was designed by famed turn-of-the-century architect Stamford White, but it might be best known for its role in retail history nearly a century later. When Emporio Armani moved in during the '90s, they ushered in a new era of shopping on that stretch of Fifth Avenue. Later, Esprit moved into the space, and now all 15,000 square feet will be given over to Joe Fresh.

The day's other big lease signing also involved a 15,000-square-foot space—this one uptown, where Anthropologie plans to set its next Manhattan store. The brand will occupy the northwest corner of Third Avenue and 71st Street, finally bringing peasant blouses to a part of town where "peasant" means "anyone without a helicopter."
· Canuck Sighting! Joe Fresh Opening in Esprit's Flatiron Space [NYO]
· Get Ready for Joe Fresh, Canada's Supermarket Clothing Line [Racked NY]
· Retailers arrive in East 70s [NYP]

Joe Fresh

110 Fifth Avenue, New York NY