clock menu more-arrow no yes

Filed under:

M.Patmos Discovered a Taste of Bollywood in Queens

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via Social Roots

For ten years, Marcia Patmos was the co-owner of Lutz and Patmos, a brand she formed with her good friend Tina Lutz. In 2010, they went their separate ways and Marcia launched her namesake line, M.Patmos. Which was a smart move, considering that in 2011, her first collection gained her the Ecco Domani Fashion Foundation, an award previously won by Mr. Wang, Mr. Altuzarra and Mr. Gurung—just to name a few. Patmos heads to the depths of Queens to get her Bollywood on with the help of this Indian goodies superstore.—Yale Breslin

There is a place in Jackson Heights that I randomly discovered one day while meeting a friend for lunch called the Butala Emporium. It is kind of like the Indian version of Pearl River Mart; you can find anything and everything there, from imported spices and incense to traditional Indian clothing and jewels to various beauty care products to home goods. I could spend hours there just going through their merchandise. It's kind of amazing because there are things there that you never thought we would have in the states, and they import them directly from India. Of course it's a bit of a trek to get there, but definitely worth the travel time.
· Butala Emporium [Official Site]
· M.Patmos [Official Site]

Butala Emporium

37-46 74th Street, Jackson Heights NY 11372