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The Federal Trade Commission mandates that bloggers have to disclose any freebies they might get to their audiences. But no such rules apply to print editors, which means that a brand can give a fashion editor $1000 in freebies and expect favorable coverage without anyone ever knowing about the exchange. Yesterday, our sister site asked an FTC lawyer why the double standard exists. Her unsatisfying reply: "That's a very good question I don't think I have the answer to. I don't know." Click through for more analysis and a smart, thoughtful reader discussion. [Racked National]