The Artisanal-Everything Trend Leads to a Brooklyn-Only Boutique

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By Brooklyn, which carries nothing produced outside the borough, opened about two weeks ago in Cobble Hill, adding yet another item to the long list of shops and restaurants with "Brooklyn" in the title. The little store occupies the former home of Stinky Bklyn on Smith and DeGraw, and judging from the lovely photos on Pardon Me for Asking, they haven't changed the interior much.

By Brooklyn's merchandise runs from locally-made food (gourmet mustard, Manhattan soda, the inevitable kale chips) to home decor and hostess gifts like cutting boards, t-shirts, and herbal-scented soap. At this point, you could probably lead a completely successful life without ever buying anything that wasn't made in Brooklyn—but you'd have to give up the idea of owning a smartphone, which wouldn't be very Brooklyn of you. Catch-22!
· Checking Out The New 'By Brooklyn' On Smith Street [PMFA]
· A Guide to 'Brooklyn' Restaurants, Food Shops and Goods [Racked NY]
· Inside Cheesemonger Stinky Bklyn's Airy New Space [Racked NY]