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Just what New Jersey needs: another giant mall! Except this one would have an indoor ski slope and, according to WWD, might also "include skydiving, a water park, a skating rink and miniature golf." Mall of American owners Triple Five are revamping the East Rutherford, New Jersey project now titled American Dream@Meadowlands—formerly Xanadu—and they have until the end of the year to come up with $1 billion in financing to expand it.
While a lot of the inspiration is coming from the Mall of America and Triple Five's other "wildly successful" mall, the West Edmonton Mall in Alberta, some ideas have also been sparked from Soho. Triple Five spokesperson Maureen Bausch says, "We worked on a merchandising plan to create a new environment for retailers, one that will attract a thirtysomething trend shopper, someone like a Soho shopper, but we'll do it under glass in a setting that's easier to shop and we'll provide dining experiences." Dining experiences, and a water park.
As for retailers, WWD says "there will be room for everything from emerging and well-known designers to dollar stores." Rumor has it that Triple Five is "interested" in brands like Y-3, Rag & Bone, Moncler and Fred Perry, and a pop-up shop from raincoat brand Kreio—which Bausch recently stumbled upon in Neiman Marcus in New Jersey—is also in the works. Don Ghermezian, principal and chief executive officer, is also looking to anchor in international retailers, and hopes to be able to offer these European brands a shot at their first U.S. location and, of course, glorious infamy among America's most discerning tourists.
· Redreaming Xanadu [WWD, subscription req'd]
· Bringing the Mall of America Magic to New Jersey [NY Times]