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Looks like Ralph Lauren pulled the old switcheroo on everyone this weekend when he opened a new store on the corner of Prince and Greene Street and closed the doors of his West Broadway location. The new home—which is the old home of Replay—was cause for a good deal of speculation: Was Lauren going to have two Soho stores? Maybe split up the sexes à la Madison Avenue? But alas, looks like he just needed a change of scenery.
The new store is significantly larger than the old, and the always-crowded Prince and Greene streets do see more foot action than West Broadway. The Shophound checked out the new space this weekend and reports that the "original pressed tin ceiling as well as classic Soho exposed ducts and pipes" are still intact, and that the men's downstairs merchandise is displayed "in a larger, more sprawling environment." Plans for the discarded location, however, remain to be seen.
· Ralph Lauren Completes His SoHo Switch-Up [The Shophound]