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What if there were a way to get rid of all of the hideous bridesmaids dresses you've been stashing in the back of your closet, and somehow trade them in for a new, not-bridesmaid dress? Well, now there is: The Dessy Group has created a new site called NewlyMaid, which lets you mail in your old, unloved bridesmaid dresses—Cash4Gold style—and receive a discount of up to 50% on a new (and much more practical) LBD. All dresses must have zippers and closures intact and can't be stained, so if it was a particularly wild wedding, you might be stuck with it. [WWD, subscription req'd]